During Dreamforce I hosted a breakout session--an honest dialogue around Marketing UX and how to overcome some of the internal challenges to convince others to believe in data & research driven design.
Leveraging UX In Marketing
(Denis) Chuck Griffith, Head of Digital Experience marketing at Salesforce walks through today’s user-centric design trends--credibility, engagement, and conversations. Marketing success is now measured well before the point-of-sale and far beyond the click-through. UX practitioners in advertising agencies and in-house marketing departments must justify any decision on usability against ROI and Key Performance Indicators (KPI). A good experience not only depends on conversions, but great UX really hinges on creating meaningful handshakes with customers to impress for life. In this breakout session you'll see a case study around qualitative testing informing priorities for A/B testing the new Salesforce Prospect Homepage.